Abstract
IMS entails novel business opportunities for pioneering and emerging multimedia
services, such as IPTV and VoIP video call applications. However, this strong commercial interest
on this promising convergent IMS environment is balanced by the lack of efficient user/customercentric
network management mechanisms. ADAMANTIUM proposes an IMS-compatible
Multimedia Content Management System (MCMS) focused on performing dynamic cross layer
adaptations for optimization of the user experience in terms of perceptual quality for media
services. This multimodal management system will be applied in an integrated and coherent way
along all the network layers and delivery-chain nodes based on a user/customer-centric approach
rather than a typical engineering one.
